Garofalo UX

Garofalo UX is a user experience consulting practice in San Diego, California, run under Garofalo Enterprises Inc. It focuses on strategy and research at the stage before development work starts, rather than production design.

What Garofalo UX does

• Experience strategy and usability research: discovery work that pins down what customers need before a product is built.
• Embedded UX leadership: a senior strategist working inside product and engineering teams.
• UX as a Service: ongoing support for agile teams, including backlog refinement and sprint-ready design decisions.
• Design groundwork: wireframes, information architecture, interaction design, personas and journey maps.
• Workshops and training: empathy mapping sessions, courses and retreats.
• Team building: setting up or growing an in-house UX team and improving how design and development work together.

Clients

It targets organisations whose digital products are already growing or being modernised and that have engineering teams but lack senior UX guidance. Client feedback mentions enterprise IT products and mapping and geodata work.

Key facts

• Based in: San Diego, California
• Parent company: Garofalo Enterprises Inc
• Other area: aligning AI features with real user needs