Fisher Design

Fisher Design is a strategic design agency that creates and repositions brands, products and packaging. The studio traces its history back to 1958 and focuses on consumer goods, with a strong record in the outdoor category.

Products and services

• Brand strategy and positioning: research and planning that set out how a brand should connect with its buyers.
• Brand design: identities for new brands and redesigns of existing ones.
• Packaging design: packs taken from first concept through to production, aimed at standing out on the shelf.
• Product and service launches: design and launch support for new products, services and sub-brands.
• Marketing: creative work that carries a brand into its campaigns.

Clients

Its listed projects include the National Wild Turkey Federation, Winchester Ammunition, Batch Bicycles, Vaast Bikes, Elanco, Havalon, Allite and Kolpin Outdoors, plus a cocktail range for Jack Daniels. Much of this work sits in outdoor, sporting and consumer packaged goods.

Key facts

• Founded: 1958
• Team: design veterans averaging more than 20 years of experience each
• Also known as: Fisher Design / The Truth, the name used on the NWTF project