Everzocial

Growth campaigns built on the SMAC framework

Everzocial is a digital marketing agency whose work is organized around a framework it calls SMAC. Each service it sells is tied to one or more of the framework's four stages, which the firm says keeps its work focused and produces results that scale. Its clients range from small firms to bigger companies that have to compete hard in crowded markets.

The four stages: shoot, move, adapt and communicate

The framework begins by identifying the highest-value targets, then calls for fast and decisive action. Data is used to refine the approach while campaigns run, and the message is shaped to resonate with the audience and convert it. The firm describes the method as practical rather than theoretical, and says it has helped brands outmaneuver bigger competitors.

Websites and online stores

Web design covers sites built to move visitors toward a purchase or an inquiry, with a focus on speed and mobile-first layouts. For online retailers the firm builds eCommerce sites that it says are fully customizable and designed to turn visitors into buyers. UX design and conversion copy are part of the same work.

Search, paid search and paid social

On search, the firm covers on-page and off-page search engine optimization, keyword targeting and link building. Its pay-per-click work is managed paid search, and its paid social work covers advertising on social platforms alongside day-to-day social media management, including posting.

Digital strategy and a retainer model

The digital strategy service produces a written plan that sets direction and priorities for the business. The firm describes a roadmap that can take a client from a minimum viable product through to testing whether a market will sustain it, with ongoing support on a retainer basis as campaigns grow. It also offers a 90-day growth plan as a starting point for prospective clients.

Reputation, content and logos

Other services include content marketing, reputation management and logo design. The firm says its background combines online skills with a grounding in traditional advertising, and that its team is made up of several types of specialist under one roof, so that each client gets an approach built around its own needs.