Connecticut Coast Media

Connecticut Coast Media starts each engagement with the customer rather than with the advertisement. The agency says it researches each client's audience and competitors, then plans its paid, organic and brand work together, so that the pieces of a campaign support one another. Its clients began in Connecticut and now include businesses across the country.

Research into the customer before any campaign

The agency's first step is to learn the business from the inside. It works out who the customer is, what the business's competitors do, where its strengths and weaknesses lie and what the customer's pain points are. The agency says that every brand has a story and that its work is meant to make sure the customer hears it. Campaigns are planned from that research rather than from a template.

Pay-per-click, paid social and programmatic

Paid advertising covers pay-per-click search campaigns, paid social and programmatic buying. The agency tracks return on ad spend and reports to clients on the key metrics it measures, so that a client can see where its marketing money is going. It describes its aim as improving reach and return on investment through internet marketing that is designed to produce results.

Organic search, social media and brand identity

Search engine optimization is aimed at lifting a client's rankings in organic results. Organic social media management runs the channels a brand uses day to day. Brand identity work develops the look and story of a business, and public relations support covers the press and publicity a company needs. Website design and development deliver new sites and rebuilds for clients who need their online presence brought up to date.

Industries and white-label partnerships

The agency has worked extensively with e-commerce businesses and with home services firms, including landscapers, remodelers and builders. It also serves software as a service companies and the boating and marine industry. The agency works with a combination of service-based and e-commerce companies, and it says it collaborates with other agencies on their SEO, pay-per-click and web design needs on a white-label basis.