BetterMarca

BetterMarca is a brand strategy and design consultancy in Panama City. For more than 20 years it has built brands for clients across the Americas and Europe, with a human-centred approach that puts consumer research at the start of its creative process.

What BetterMarca offers

• Brand strategy — research into customer behaviour and positioning, plus communication strategy.
• Visual identity — logos and identity systems, including retail rebrands.
• Packaging — pack design intended to win shelf space in stores.
• Nation branding — identity work for countries and places.
• Creative direction and photography — guiding campaigns and producing imagery.
• Print, signage and digital — printed material, signs and website design.

Who it works with

The agency has built brands for restaurants, real estate, fintech, retail, and food and drink companies, and has rebranded more than 30 retail sites across Central and South America.

Key facts

• Based in: Panama City, Panama
• Experience: more than 20 years
• Recognition: two Madrid Design Biennial recognitions
• Reach: clients in the Americas and Europe