DigitlHaus Agency

Two platforms, one set of design standards

DigitlHaus works almost entirely on two commerce platforms, Shopify and BigCommerce. The firm describes its team as designers, developers and strategists whose work is built around online retail, and it serves direct-to-consumer, business-to-consumer and business-to-business brands. Its own account is that a store should be an experience that converts shoppers rather than a catalog of pages, and that the aim is to help a brand reach its potential in a crowded market.

Replatforming and custom builds

A large part of the work is moving retailers from older systems, or from pre-built themes, to a newer platform. The firm lists several situations that prompt a move, including a dated site, a store held back by a rigid template, a tech stack that is slow or hard to manage, and a store that gets traffic but has low sales. For new builds, the firm develops custom themes with advanced features and complex integrations, custom product finders, and headless storefronts where the front end is separated from the commerce back end. It says it builds for scale from the outset.

Email and text messaging through Klaviyo

Marketing messages are handled through Klaviyo, and the firm describes itself as a Klaviyo partner that integrates email and SMS programs into a store. The work includes custom personalization, automated flows, and the set-up of transactional and marketing emails, with data from the store feeding the messages. The firm presents this as the part of the service that keeps existing customers buying.

Design, search and conversion

The design process runs from research and strategy through wireframes to user experience, customer experience and interface design, followed by conversion work. On search, the firm says it takes a classic, human-led approach that puts quality before volume, and it describes organic search as the most cost-effective channel for an online shop when it is done properly. It also offers an identity and style guide and an accessibility audit, which covers ADA compliance and continuing support after launch.

Partner tiers and recognition

The firm states that it holds the highest partner tier with BigCommerce, which it describes as an Elite partner, and that it is a Shopify partner in the Premier tier. It also says it has received several design and marketing awards, including a 2022 BigCommerce design award and a 2022 UX award from a design competition, along with earlier partner awards. The firm presents these as its own record. Its clients listed on the site include American Leather, GelPro, Cirque Colors, Wonderwall Studios and Warne Scope Mounts, and it publishes case studies, including one that reports an increase in average order value for a studio's store.