Brand Active

Designing and building online stores is what Brand Active does, using Shopify as its main platform. The agency calls itself an e-commerce partner, and its staff span store management, development, user experience design and marketing. Its clients are brands in Poland, across Central and Eastern Europe and further afield.

Shopify stores designed around sales

The agency designs and implements Shopify stores with conversion in mind. Its process begins with an analysis of user behaviour, including eye-tracking studies, and continues with mock-ups from which a finished layout is produced. The design follows a mobile-first approach, and the whole store is tested before launch. The company says its aim is a fast, optimised front end that turns visits into sales.

Shopify Plus deployments for larger businesses

For larger businesses the firm runs strategic Shopify Plus deployments. These combine automation, integrations and custom features without the limits of a standard set-up. Scoping sessions define what a project needs before work begins, and the company says it is a certified Shopify Plus partner with access to advanced tools and dedicated Shopify support.

Moving stores to Shopify safely

Migrations from other platforms are treated as a separate service. The agency says it moves stores to Shopify without losing data, search visibility or business continuity. One example described on its site is a move from PrestaShop to Shopify Plus that kept the customer history and search optimisation of a supplement brand intact.

Systems integration and custom apps

The firm connects enterprise systems, including ERP, CRM and point-of-sale software, and builds dedicated applications where a client needs them. Its programmers are described as certified Shopify specialists who develop and modify applications and who adapt the front-end elements of stores by combining parts of the Shopify ecosystem.

Growth audits and sales analysis

Growth and efficiency audits identify where a store is losing sales and how those losses can be recovered. The firm combines data with experience to produce a concrete action plan. It stays involved after launch to keep optimising and scaling the store.

Clients across several sectors

Its portfolio runs from fashion and luxury to supplements, groceries, electronics, eco goods and agro-tech. Among the brands it has worked with are Genactiv, Bizuu, Bébé Concept and the hair company Viola, and it built a loyalty platform for the crop protection firm Corteva Agriscience.