Better Brand Agency

Better Brand Agency, trading as Better, is a strategic brand consultancy with bases in London and the North East of England. Since 2008 it has helped companies become more distinctive, combining strategic thinking, careful design craft and AI tools it has built itself.

Products and services

• Brand strategy: defining positioning and brand codes that guide later creative work.
• Naming: creating names for companies, products and places.
• Visual identity: logos, design systems and brand refreshes.
• Digital: websites and online brand experiences, including WordPress builds.
• Place and regional branding: unifying concepts for large regional projects, such as Atom Valley in the UK.

Clients

The agency works heavily with consumer goods brands in drinks, skincare and food, and also with maritime and manufacturing firms. Named projects include Dropps, Equinox Kombucha, Freddie's Flowers and Casper Group.

Key facts

• Based in: London and the North East, UK
• Founded: 2008
• Tools: custom-built AI tools used alongside design work