17Seven

From its studio in Mumbai, 17Seven designs brands, websites and digital products for technology and lifestyle companies. The studio says its aim is to help founders turn curious visitors into paying customers, and it treats design as a way of telling stories and connecting with people emotionally rather than as decoration.

Visual identity that stands out from competitors

Branding work covers visual identity, logos and brand books, with the aim of making a business recognisable and earning customer trust. The studio says clients should be able to stand apart from rivals in their market, and it links a well-built identity to better conversion. Its branding projects have included a visual identity and website for a wine investment platform and a visual identity for a luxury lifestyle accessories brand.

Websites designed around conversion

Web design is planned around the strategy behind a brand, so that the site reflects its visual identity and turns visitors into customers. Some sites are built on Webflow, a platform that pairs a designer-led look with content management, so clients can update their own pages. The studio has also built a website for an online education platform and a B2B enterprise process management platform, with the same strategy-first method.

Interface design for apps and SaaS products

Product design covers mobile apps, web apps and software-as-a-service products on iOS and Android. The studio describes its user experience work as a way to keep users, reduce drop-off and turn trial users into long-term customers. An incremental user experience programme addresses churn and lead conversion through gradual improvements that clients can subscribe to, rather than one large redesign.

A flat-fee design subscription for startups

For startups and e-commerce businesses, the studio offers unlimited design and revisions at a flat monthly fee, delivered through a partner platform. The company says this gives a small team the output of an in-house design department without hiring one. Its clients span B2B and consumer-facing technology, SaaS, fashion, beauty and lifestyle brands, from early-stage startups to enterprises and online retailers.

Experience and working method

The studio says it has more than 18 years of design experience and has completed more than 350 projects. It describes its method as sharing its working approach and the rules it follows openly with clients, and it says it builds client relationships on trust. The result, in the studio's words, is design that helps a brand look as bold as its founders' vision and stand out among close competitors.