Divami Design Labs

Combining user experience design, product engineering and artificial intelligence, Divami Design Labs works on digital products that are either new or in need of rework. Its website says it has spent more than 17 years fusing human-technology interaction, design thinking, AI and engineering to build, reinvent and reimagine digital solutions. The stated measure of success is business outcomes: more value delivered, sooner.

Design that changes how people act

The design side of the firm concentrates on behaviour as well as usability. Its designers aim to shape experiences that influence action and build habits in the places that matter most to a client. The firm says it starts from real user needs and uses research to uncover the insight that should guide each product, so that a team solves the right problem before it builds anything.

Platforms built to grow

Engineering covers the digital core of a product: APIs, microservices and cloud-native development that form the back end on which features are added. The company says it builds these foundations with scale and speed in mind, so that a product can reach more users without a rebuild. It also says it makes products more personal, more predictive and more automated, and turns data into insight that a business can act on. Divami says it uses AI inside its own development process to shorten delivery and reduce cost.

Reworking older enterprise systems

Much of the enterprise work concerns systems that have grown old. Divami describes modernising technology stacks with cloud and AI while keeping the experience at the centre of the change, so that staff and customers move to the new system with less disruption. One of its published case studies concerns a merchandising system for Blue Yonder, a supply chain software company. According to that account, the firm rebuilt the product around how merchandisers actually worked instead of copying old features, and the redesigned platform ran about twice as fast, took less time to learn and was easier to extend for new customers.

Consumer apps and portals

Earlier case studies describe a flagship mobile app for a telecom operator in Bangladesh, designed after detailed market research and user analysis, and a customer-facing portal for a shipping group. Another describes a wallet app for a British company entering India. The app combined bus and cinema ticket bookings, payments and virtual cards, and the design established a distinct identity for the Indian market while keeping the look of the parent product family.

The firm says its enterprise approach suits global software vendors, SaaS companies and e-commerce businesses that need a platform to be simpler to use and quicker to adopt.