emfluence Digital Marketing

Apple Launches iOS 14 with New Privacy Mandates

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your data GDPR and CCPA regulations have driven awareness of this movement, and big data collection companies like Google, Facebook, and Apple have been shifting to meet the increasing demand for more data privacy Last summer, Apple made the announcement that their iOS 14 update would include significant privacy updates that will affect all apps Starting this month, these privacy updates (called App Tracking Transparency) will […]

How Link Building Can Help Build Your Audience

When I think of SEO, I imagine a road map connecting towns, cities, villages, and other destinations Some of these connecting roads are freeways, carrying heavy traffic between major connections at speed Others are quiet country roads taking people along more convoluted journeys However, some routes are simply impassable and best avoided Understanding how these road networks work is essential to reaching your journey’s objective Link building works on precisely the same principle as the road map It provides a connecting point between your website and the internet’s primary […]

2023 Content Marketing Trends

Our world is jam packed with all sorts of content from the most general topics to the most niche industries When there’s already so much out there to watch, scroll through, and enjoy, how do we as marketers determine what’s left to create? In this case, we look to the trends One of the fun aspects of content marketing is that the landscape is always changing, and you never know what the next popular thing will be In looking to the upcoming months, let’s touch on some content marketing […]

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