Leapforce

Growth for Dutch companies is the brief at Leapforce, an agency that works almost entirely inside HubSpot. It is a HubSpot Diamond Partner and says it has worked with more than 200 ambitious brands to connect marketing, sales and service into one working system.

The flywheel

The firm's philosophy is a growth hacking flywheel. Teams pick the right tools, experiment, measure and automate, and the result is more leads, deals and customers. The flywheel touches advertising, social media, content, search, websites, CRM, marketing automation, service and loyalty, data and integrations. The agency presents this as five areas: marketing, sales, service, management and IT.

Marketing and sales

On the marketing side it runs campaigns on Google Ads and Facebook, optimises conversion rates, runs email marketing and recruitment marketing, and handles content and search work as well as websites and webshops. For sales it implements HubSpot CRM, audits existing HubSpot portals, builds marketing automation and creates dashboards that show performance and expected revenue. Routine tasks are automated so that salespeople spend their time on closing deals.

Service and retention

Service work turns a help desk into a retention tool, with support available on every channel, automation and fewer tickets. The agency says the aim is to turn customers into ambassadors.

Management, IT and data

It integrates HubSpot into a client's IT landscape and monitors it so that the set-up is stable, scalable and secure. Data and automation covers marketing dashboards, Google Analytics 4 and links between data sources.

Why clients choose it

Its own list of advantages includes measurable goals with a client dashboard that shows everything the agency does, one partner that takes responsibility for the marketing engine, a technical team that can combine complex data sources, certified experts in each discipline, hundreds of managed tools that are largely included in its standard packages and a no-nonsense team. The markets named on its site are manufacturing, private equity, software as a service, technical industry and business services.