Booom Criative

Performance marketing and commercial intelligence form the core of the work at Booom Criative, a digital marketing agency in Curitiba, Brazil. The agency says each plan starts from the client's own business rather than from a fixed package, and it presents strategy as the part of the job that comes before any campaign or design.

Strategy before advertising

The agency argues that paid campaigns only magnify what a business already has. If the positioning, the sales funnel or the offer is unclear, advertising mostly speeds up wasted spending. For that reason the company puts planning first, looking at the offer, the audience and how enquiries are handled before any campaign goes live. It also says it does not promise quick results, presenting sustainable growth as the outcome of well-made strategic decisions and of close work with the client.

Brand and design treated as one job

Identity is handled as one piece of work. The company says that when it creates a brand, the logo, the visual identity and the messages are designed together so that each carries the same intention. Its web work covers company websites that present a business clearly and online shops built to reflect the brand. The aim described is a site that moves a visitor towards a decision, rather than one that simply displays information about the firm.

Paid campaigns on the channels that fit

Campaigns run on Facebook and Instagram, on Google and on LinkedIn. The agency describes its Facebook and Instagram advertising as focused on results, and it recommends LinkedIn advertising for businesses that do B2B marketing. Google advertising is used to bring traffic to a website or online shop from people already searching for what is on offer. Each channel is set up to match the way the client sells, so no single platform is treated as a complete answer.

A first package for businesses new to paid promotion

One offer is aimed at companies that want to enter digital marketing for the first time. The agency describes it as a way to begin with a defined set of actions rather than a long commitment, and says it suits businesses that have not yet tried paid promotion.

Social media, lead capture and sales funnels

Social media work covers content and account management, with the agency saying that regular posting lets a business share the value of its product with the people most likely to buy it. Lead capture and sales funnels describe how enquiries are gathered and followed up. The company says it structures how enquiries are gathered and handled, so that the traffic its campaigns bring has a route to becoming sales.

Clients and the kind of business it suits

The agency says it works with companies that want results and with businesses of different sizes, including firms that are growing and want a plan built around that growth. Its case examples include a trailer and towing equipment maker, a jewellery brand and a carer services business.