JK : UX inc.

• About Portfolio Methods & Ethics Why UX? I’m Not an Expert
• I’m Not an Expert

ALIGNING BUSINESS GOALS : USER EXPERIENCES : DIGITAL STRATEGY

• Your website and apps aren’t about you: they’re about enabling user-success
• Build a deliberate experience around what your people want and need from you
• Measured Marketing & good UX means having a planned framework for continuous improvementLearn how UX Adds Value…
• Map your user needs to your business goals
• Create digital plans, and tactics to enable success
• Grow business and prove the ROI for your entire marketing spendUnlock your Digital Potential…
• Gather top tasks & map to business objectives
• Create information architecture and content structure
• Measure
• Improve
• Repeat
• Learn about Inbound/Content Marketing… Business modelling, scaling and strategic planning services for:
• Superhero’s hellbent on changing the world“Plans are useless; Planning is invaluable”… Whenever someone says “intuitive navigation” what they mean is “well planned information architecture”
• Analyze your current state and find leaks/holes or problems
• Add context, content tagging, buying stage considerations and measurement frameworks
• For classic “design-build” projects, doing the IA, content strategy, and measurement framework at the same time can really maximize the value of the redesign process
• Involve an IA Specialist Early in Your Project…

Wireframing & Prototype Development

Specializing in measurement/evidence-based, low-fi function-before-form mockups

• “Gets it out of your head”
• Ensures everyone’s on the same page
• Decreases redesign and non business-aligned change requests
• Keeps your designer from getting “stabby”…Get help with prototyping an idea… Senior Project Manager, Media Mechanics (Web Design, Development & Marketing) Director of Advancement, Halifax Grammar School Director of Digital Experience, ISL Digital Marketing

WHO I’VE WORKED WITH

Get your goals back in-line with what your users want from you.