January Spring

January Spring is a digital advertising partner for media companies and agencies. It works with them to add digital products to what they already sell, and coaches their sales teams.

The company describes its niche as niche media and says it acts like an outside marketing technology officer for its partners.

What January Spring offers

• Programmatic advertising — automated ad placement targeted by interests, browsing habits and location.
• Social advertising — paid social campaigns and strategy.
• Search and content advertising — work to improve website visibility in search results.
• Sales coaching — training for reps on selling digital advertising.
• Campaign planning — multi-channel plans and audience-based programmes.

Who it works with

Agencies, publishers and resellers around the world, including B2B and B2C media, associations, expos and events, out-of-home, audio media and direct mail businesses.

Key facts

• Clients served: agencies, publishers and resellers
• Training: offers a digital selling skills video series