Inkwell

Inkwell is a content agency that creates educational material and programmes for small business owners. Its clients are partners who want to reach and build relationships with that audience. The agency aims for content that reads like a conversation between founders.

What Inkwell offers

• Content strategy: a plan based on audience research, built so that content leads to action.
• Video content: short and long videos designed to be shared.
• Digital learning hubs: online resource centres that show a partner's expertise over time.
• Startup programmes: bespoke programmes that teach early-stage founders what they need to know to seek seed investment.
• Pitching competition: a nationwide event that connects partners with new UK startups.
• Marketing support: extra help for a client's own marketing team.

Who it works with

Inkwell works with brands and partners that want to talk to small business owners and startup founders, mostly in the UK.

Key facts

• Focus: educational content for small business audiences
• Reach: UK startups through its nationwide competition