HookLead

HookLead is a digital marketing agency that works only with software-as-a-service companies. It looks at the whole customer funnel, from first click to retention, and either joins a client's team or advises while the client's staff carry out the work.

What HookLead offers

• Analytics and strategy — reviews of sign-up flows and a complete analytics setup, including GA4.
• Paid advertising — builds or improves pay-per-click campaigns, aiming for better quality scores and lower acquisition costs.
• Conversion optimisation — landing pages, testing, and work on pricing and sign-up pages.
• Retention and onboarding — retargeting, onboarding sequences, email nurturing and referral systems.
• Named programmes — HookFunnels for full-funnel work, a 90-day paid growth sprint, and an operations service.

Who it works with

Both business-to-business and consumer software companies that have a working product and some traction, from early-stage teams to product-led and vertical platforms such as fintech and martech.

Key facts

• Specialism: software-as-a-service marketing
• Working models: embedded team extension or outside consultant