Branding & Beyond

Branding & Beyond is a rebranding specialist for established firms in the commercial building trades. Led by Tracy, it follows a fixed order: brand foundation first, then the website, then marketing. The aim is that contractors who have grown look as capable online as they are on site, so prospects keep them on bid lists.

Products and services

• Positioning and messaging: repositioning a firm and writing its core messages.
• Full rebrands: logo design and redesign, brand identity, and separating one company into two brands.
• Website design and development: new sites built after the brand work is done.
• Marketing collateral: sales and marketing materials, including brand launch support.
• Social marketing: social media activity for trade firms.
• Outsourced CMO: ongoing senior marketing leadership.

Who it serves

Clients are commercial contractors and trade firms, such as Rockaway Construction in San Francisco, BEC Austin, APEX Surface Care & Corporate Floors, Corporate Care, a mechanical services firm in Northern Virginia and a Texas flooring contractor.

Key facts

• Experience: more than 30 years
• Sector focus: commercial building trades