Gear SEO

Working only on organic search growth, the Brazilian agency Gear SEO aims to bring more traffic and more conversions from search for its clients. The agency says that all of its people contribute to that goal across strategy, technical work, content and link building. After nine years in the market, it describes its method as one set process, with specialists assigned directly to each client.

Strategy, technical SEO and content

Each project begins by analysing the client's website and choosing the keywords, pages and content to develop in a monthly cycle. The agency then recommends technical changes to improve a site's performance, covering indexing, speed, security, structure and accessibility. Its technical expertise spans the main platforms on the market, and it treats indexing, performance and accessibility as basic requirements for any SEO project. Content is planned and written to attract both readers and search engines, using topics, language, personas and styles aligned with SEO measures.

Links, UX and search in AI answers

Link building focuses on earning quality backlinks, linking them to good content and to established partner sites in each client's segment. The agency also offers UX and design consulting, either as a one-off or as a monthly service, and it covers local SEO for businesses with physical premises. Its newer work targets how brands appear in AI answer engines, backed by in-house tooling and a data infrastructure built on BigQuery.

Own tools and specialist teams

The agency says it develops its own tools for SEO. Clients deal directly with the specialists who work on their accounts, and multidisciplinary teams handle each activity within a project, so there is no separate customer service tier between the client and the people doing the work. The team has experience in both business-to-consumer and business-to-business work, from large brands to content portals and niche labels.

Large and complex accounts

Gear SEO handles large and complex accounts, particularly in e-commerce. Brands it names include Nike, TCL, Suvinil, QuintoAndar, Club Med, Grupo Petz Cobasi and Segurimax. Case results it describes cover organic clicks, the number of keywords ranking in the top three positions and the average search position. The agency also takes on website builds, such as WordPress sites and product page work for online stores.