Black Truck

Black Truck, which now trades as BlackTruck Media + Marketing, is a digital marketing agency built around search visibility. It concentrates on SEO, paid advertising and measurement rather than offering every marketing service, and it adapts its search work to AI-driven results as well as traditional search listings.

Products and services

• SEO: optimisation for traditional search engines and AI-driven discovery.
• Paid media: integrated advertising campaigns across search, social and display.
• Analytics and measurement: data foundations that link marketing activity to business outcomes.
• Content strategy: SEO-led content planning, shown in its work for an online CBD supplier.

Who it serves

Its case studies cover a B2B engineering consultancy, a national dewatering company, a regional consumer goods brand and an online CBD retailer. An earlier project ran a 12-month paid-search and display campaign for a global pharmaceutical company launching a new product in the United States, working within strict advertising policies for that sector.

Key facts

• Specialisms: SEO, paid media and analytics
• Industry experience: pharmaceutical, engineering, dewatering, consumer goods and CBD