Fresh AF

Fresh AF is a digital marketing agency in South Africa that specialises in reaching young people. It runs full campaigns for brands, from the first idea through production to delivery, and grounds its creative work in market research. Its name plays on a slang abbreviation stressing how new or cool something is.

Services

• Integrated campaigns: concept, production and execution handled for the brand.
• Content marketing: strategies and content built to address business problems.
• Influencer marketing: vetting, sourcing and managing influencers suited to a campaign.
• Experiential events: pop-up and live brand experiences, such as one for a Hi-Tec heritage collection.
• Youth research: an in-house research agency focused on young audiences.
• Own media platforms: digital publications on youth culture, celebrity news and creative industry news.

Customers and markets

Clients range widely, up to blue-chip private-sector businesses; past campaigns include work for Hi-Tec, KFC and Smirnoff.

Key facts

• Based in: South Africa
• Focus: the South African youth market