Exelement

Exelement is a consultancy of technologists who align marketing and sales teams. It works on the systems, data and processes that connect the two. Its pitch is to bridge the gap between brand activity and customer relationship management.

What Exelement offers

• Marketing and sales alignment — maps customer journeys and lines up both teams around shared insight.
• Marketing automation — implementation work on platforms such as Adobe Marketo, Salesforce and HubSpot.
• Revenue analysis — shows which activities lead to sales and how to lower acquisition costs.
• Customer value strategy — plans for keeping customers longer.
• Data integration — a managed platform that syncs and migrates data between business systems.

Who it works with

The firm serves B2B companies. Published case studies cover a Marketo integration across three systems and a HubSpot link to a telephony platform.

Key facts

• Approach: system-agnostic, choosing the tool that fits the client
• Process: design a practical roadmap, build it, then support the client's teams
• Platforms: Adobe Marketo, Salesforce, HubSpot