Eggen Group Marketing, Inc.

Video first, with a full marketing bench behind it

For more than twenty years Eggen Group Marketing has served business-to-business and small and medium-sized clients, and its current pitch puts video production in front. The agency makes recruitment films, explainer videos and virtual tours, and says it sets out to do so at an affordable cost. Its reasoning is that video holds attention better than other formats, whether the goal is hiring staff, walking a prospect through a facility or explaining a product.

Where the video work shows up

Examples on the site include long-form films that show a company's capabilities, such as a factory tour for a manufacturer. The agency cites figures to support virtual tours: it says they keep visitors on a website many times longer and double interest in a business, and that video now makes up half of mobile traffic. These are the agency's own statistics and are given without sources on the page.

Industries it concentrates on

The firm works across industries but names manufacturing, agriculture, healthcare and association management as its main areas.

The wider service range

Beyond video, the agency offers a list of marketing services that mirrors a conventional full-service shop:

• Search engine optimization and directory listings.
• Social media marketing across Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest, with short, friendly messages written for readers who skim.
• Content marketing planned around the buyer's journey, answering the questions buyers ask, and carried through web content, email, PR, trade shows, blogs and case studies.
• Pay-per-click and Facebook advertising.
• Website design that begins with analysis of the client's needs and budget and takes usability, accessibility, search performance and security into account.
• Email marketing campaigns.
• Traditional marketing, including branding, logos, business cards, brochures, sales sheets, publications, outdoor advertising, trade show materials, annual reports and advertising for connected TV.

Technology offered to clients

Clients also get access to a set of tools: a dashboard, user management, integrations, reporting, a form tracker, call tracking, a CRM system, a website builder and an activity feed.

Stated values

The mission statement talks about delighting clients with strong customer service while delivering strategic and creative marketing. The agency lists gratitude, ethical practices and a client focus among its values, and says it carefully checks the partners it works with.