Dragonfly

Dragonfly is a PR and digital marketing agency in Sheffield that works only with business-to-business clients. Construction is its main specialism: it runs campaigns for building product manufacturers, contractors and property companies, and it also has experience in manufacturing. Its campaigns have run in Europe, India, China, Australia and the US as well as the UK.

Products and services

• Digital PR and lead generation: media coverage and campaigns intended to raise brand awareness and bring in sales enquiries.
• Content creation and GEO: articles and blogs written for search and for AI-driven answer engines.
• SEO and backlinks: work to lift website Domain Authority and search rankings.
• Brand strategy and marketing: planning how a construction brand presents itself to its audiences.
• Award entries: writing entries for industry awards on behalf of clients.

Clients

Dragonfly targets building product manufacturers, construction contractors, property firms and industrial companies trying to reach architects, developers, contractors, installers, design engineers, self-builders and purchasing managers. It says it is not a fit for consumer goods launches.

Key facts

• Based in: Sheffield, England
• Experience: Over 30 years in the construction sector
• Team background: Journalism, digital marketing and SEO