Doan Consulting Group

Doan Consulting Group is the business of Daniel Doan, a California copywriter who writes sales and marketing copy for B2B companies. He calls his method neuro-response copywriting: conversational, emotionally direct wording meant to hold attention, build trust and prompt readers to act. The site now also promotes a recruiting arm next to the writing work.

Products and services

• Conversion copywriting: new copy for companies that sell through words, or reworking of existing copy to lift clicks and sales.
• Landing pages: page copy written to turn visitors into leads.
• Email sequences: drip campaigns aimed at higher click-through.
• Awareness ads: short ad copy for the first stage of the sales funnel.
• Offshore staffing: under the Doan Recruiting name, placement of college-educated professionals from the Philippines in marketing, finance and sales roles.

Customers and markets

Doan writes mainly for B2B companies and brands in the United States. The staffing service is aimed at firms wanting remote staff who work in their own time zone.

Key facts

• Based in: Los Angeles, California
• Background: more than ten years in copywriting, including a spell as growth marketing director at a technology firm
• Free resource: a long playbook setting out his research and writing process