Brandware

At Brandware, we provide all the ingredients you need to tell your brand’s unique story to the right audience, in the right channels, through the right voices We combine fact-based public relations, a team of in-house researchers, a modern “truth-first” storytelling and measurement process, and a tool-agnostic approach to online and offline communications

Let’s uncover your captivating truth

Our story includes over 20 years of client successes, from start-ups to iconic brands.

Using an innovative communications research suite, our in-house research team uncovers essential answers and insights to validate campaign strategies, tactics and budgets

Insightful copy and creative that captures and communicates your truth, engages audiences and keeps them coming back, aligned with a content distribution strategy that optimizes paid, earned and owned media

Strategies, plans and programs to build your best defense against threats: a reputation for truthfulness and authenticity From messaging and media training to crisis counseling and response, we help you pre-empt and mitigate real and potential disasters

Public and media relations

Our PR and media specialists won’t waste your budget on outdated techniques, bad optics, wrong relationships or same-old storylines We earn positive media coverage, content and conversation, from product reviews through thought leadership

Channel clutter, info overload and audience fatigue are no match for our targeted marketing communications programs We help you maximize every marketing dollar, from modeling the right channel mix to validating offer effectiveness

Social and digital media

Our digital analysts, social strategists, content creators and community managers ensure that your story captivates and engages target audiences in multiple channels, from media hubs and virtual events to enthusiast communities and influencer platforms

Here are just a few examples of how we help clients solve marketing and communications challenges.

HOW PENGUIN DRY ICE TRIPLED WEBSITE TRAFFIC AND DOUBLED CONVERSIONS

BRAND MESSAGE AND AD TESTING FOR A LEADING REGIONAL NATURAL GAS PROVIDER

MESSAGING OPTIMIZATION FOR A LEADING GLOBAL COFFEE COMPANY

FUELED FOR MARKET SUCCESS WITH A STRONG KICK-OFF

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NPS : A Reliable Measure For Growth?

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Social & Digital Marketing in 2022: 3 Tips to Fight The Jump at the Pump

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Thought Leadership 101: Establishing Credibility

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Influencer Marketing Guidelines to Remain FTC Compliant

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