Brandware

Brandware is a marketing communications agency that grounds its campaigns in research. An in-house research team gathers insights to test strategies, tactics and budgets before money is spent, and the firm describes a truth-first method of storytelling and measurement. It says its record stretches over 20 years with clients from start-ups to household names.

Services

• Public and media relations: earning press coverage, product reviews and thought-leadership placements.
• Research and insight: a communications research suite used to validate campaigns.
• Content and creative: copy and creative work tied to a plan for paid, earned and owned media.
• Reputation and crisis work: messaging, media training and crisis counselling and response.
• Social and digital media: strategists, analysts and community managers running channels, virtual events and influencer work.
• Analytics and measurement: channel-mix modelling and testing of offers.

Who it serves

Case studies include Penguin Dry Ice, a regional natural gas provider and a global coffee company.

Key facts

• Track record: over 20 years of client work
• Approach: tool-agnostic across online and offline channels