Impression

Impression is a digital marketing agency that describes itself as a performance marketing specialist. It works from offices in London and Nottingham and relies on structured experiments and its own tools to measure and improve campaign results.

What Impression offers

• Paid search and paid media — pay-per-click and other paid advertising.
• Search engine optimisation — including strategy for generative engine optimisation.
• Analytics and conversion optimisation — testing to raise the share of visitors who buy or enquire.
• Digital PR — coverage that supports search visibility.
• Demand generation and strategy — integrated campaigns planned around business goals.
• Out-of-home media — including weather-triggered digital outdoor advertising.

Who it works with

Brands in retail, fashion, luxury and beauty, travel and healthcare research. Case studies on its site feature airlines, a jeweller and a clinical trial specialist.

Key facts

• Based in: London and Nottingham
• Approach: data-led, with a testing process and proprietary tools