Denim Marketing

Denim Marketing is an Atlanta marketing agency that now concentrates on home builders. It plans marketing around a client's website, brand and content, then drives traffic back to those assets. The agency is a brand of Flammer Relations, Inc., which Carol Morgan founded in 1999.

Products and services

• Strategic marketing: building a tailored marketing plan for each client.
• Public relations: earning media coverage for a brand.
• Blogging and content: writing and syndicating posts that support search rankings.
• Social media and advertising: targeted social placements plus media buying and management.
• Reputation management and branding: repairing damaged reputations and tightening messaging and imagery.
• Email marketing and promotions: campaigns and promotions to reach buyers.

Customers and markets

Its main clients are home builders and remodelling firms, and it now offers a package aimed at smaller builders. It also writes about homebuyer behaviour and women in homebuilding.

Key facts

• Based in: Atlanta
• Founded: 1999, as Flammer Relations, Inc.
• Founder: Carol Morgan, who is also president of HomeAid Georgia