Dentsu

Dentsu is an international marketing network whose agencies help brands plan for future change and find new ways to grow. It bases its work on consumer insight and links brand building, content, commerce and customer experience. Its agencies include dentsu creative, dentsumcgarrybowen and dentsu Webchutney.

What Dentsu does

• Creative campaigns: brand work for clients, such as projects with VICE World News, Sinyi Realty and GU.
• Consumer intelligence: research on customer behaviour used to help brands win and keep customers.
• Content and commerce: connecting brand messaging with content and online selling.
• Customer experience: work across every part of the marketing mix, from first contact to repeat purchase.
• Sustainability research: reports such as a study with Kantar on marketers and sustainability in Asia Pacific.

Customers and markets

Dentsu works with consumer brands in many markets, with published projects in Asia, including India and Taiwan.

Key facts

• Agencies: dentsu creative, dentsumcgarrybowen, dentsu Webchutney
• Research partner: Kantar, on the Marketing a Better Future report