DealerFire

DealerFire builds websites and runs digital marketing for car dealerships and dealer groups. Its sites sit on Engine6, the company's own platform hosted on AWS, which it has used to design thousands of automotive websites, each set up for the individual dealer.

Products and services

• Engine6 websites: dealer sites designed for fast mobile loading, with built-in security features.
• Drag and drop editor: lets dealership staff change pages themselves whenever needed.
• SEO: search optimisation built into the platform, with dynamic features.
• Content marketing: custom content aimed at local search, planned around keyword research.
• Digital retail tool: an integrated tool that takes shoppers from searching to choosing a vehicle online.
• Add-ons: a library of optional features and custom content packages.

Who it works with

The company works with all types of car dealers, from individual dealerships to dealer groups, and says vehicle makers (OEMs) have used its digital retail tool.

Key facts

• Platform: Engine6, hosted on AWS
• Scale: thousands of automotive websites designed