Daddi Brand Communications

Daddi Brand Communications, now known as DBC, is a public relations and marketing agency in New York that focuses on advertising technology, marketing technology and data insights. It works on issues such as programmatic media, privacy and measurement, and aims to shorten clients' sales cycles and bring in leads. As a boutique agency, it gives clients direct access to senior staff.

What Daddi Brand Communications offers

• Public relations — media relations and narrative work for companies in the advertising and marketing ecosystem.
• Advertising and marketing — integrated media strategy, campaign creation and paid media planning and placement.
• AI optimisation — a service listed among its current offerings.
• The DBC Industry Calendar — an industry calendar published by the agency.
• Consulting — strategic partnerships and business development support.
• Content and events — content programmes and event and award activation.

Who it works with

Its clients are companies in adtech, martech and insights. Earlier, founder Bill Daddi worked on brands for companies such as P&G, Johnson & Johnson and Bacardi USA.

Key facts

• Based in: New York
• Founded: 2005, by Bill Daddi
• Founder background: more than 30 years in brand communications, starting out as a journalist