Direct Agents

Direct Agents runs digital marketing programmes for brands focused on measurable growth, pairing experienced account staff with optimisation run by AI. Set up in 2003 and headquartered in New York, the agency is independent and minority owned, and it describes its model as built on constant testing and a mix of perspectives.

What Direct Agents offers

• Paid media and performance marketing — acquisition and retention campaigns across channels, tuned to customer acquisition cost and lifetime value.
• Amazon strategy — full-picture planning for brands selling on Amazon, including media for peak demand.
• Enterprise SEO and AI search — organic search work, now extended to visibility in AI-powered search tools.
• Creative — campaign concepts, messaging, sales collateral and web design.
• Data and analytics — its own Kanopy AI suite for forecasting, bidding and media mix modelling.
• Social and community — organic social management plus paid advertising, including on Reddit.

Who it works with

The agency groups its work around three client types: e-commerce brands, subscription businesses and B2B SaaS companies with long sales cycles. Past examples include an eyewear brand, an anime streaming service and a luxury intimates label.

Key facts

• Based in: New York
• Founded: 2003
• Ownership: independent and minority owned
• Recognition: five-time winner of a Crain's workplace award (2018 to 2022)