Bussolati

Bussolati is a design and content marketing studio, led by Monica Bussolati, that works mainly with associations and nonprofits. It treats a publication redesign as a marketing job first, reviewing editorial positioning and competitors before any visual work, with the aim of producing measurable results from content.

What Bussolati does

• Publication design: design of magazines and other publications, in print and digital editions.
• Restructuring and redesigns: reviews using a feature matrix and stakeholder mapping, ending in a report of recommendations the client team decides on.
• Content strategy: planning, analysis, measurement and governance of all of an organisation's content.
• Guidance and research: articles and an ebook on content marketing, and a study of associations' readiness for content marketing.

Clients

Associations, nonprofits, publishers, editors and content creators who want their content to produce membership or attendance leads.

Key facts

• Principal: Monica Bussolati
• Specialism: graphic design and content marketing for associations