Borderline Media

Borderline Media is a healthcare marketing consultancy that concentrates on answer engine optimisation (AEO) and generative engine optimisation (GEO). Its aim is for client brands to appear in the answers produced by AI assistants and Google AI Overviews. The firm grew out of a video production company, and filmmaking and storytelling remain part of its work.

What Borderline Media does

• Answer engine optimisation: content shaped as short questions and answers so AI tools pick it up.
• Generative engine optimisation: work on how a brand is represented inside large language models.
• AI brand strategy: built on its own frameworks, which it calls Trust But Verify and the GEO Flywheel.
• Creative production: brand, copywriting, design, video, animation, podcasts and research made in-house.
• Web and social: websites plus social media, press and listserv outreach linked into the same plan.

Who it serves

Borderline serves healthcare brands and says it has worked for a federal health client in the US. It reports results as the number of AI citations a brand earns, broken down by month and by platform.

Key facts

• Sector focus: healthcare
• Background: began as a film production company
• Experience: more than ten years on marketing, video and digital campaigns