C6 Marketing

C6 Marketing, which now operates as C6 Site Solutions, recruits patients for clinical research studies. It runs recruitment campaigns branded for each research site and staffs them with its own people, so sites receive prescreened candidates rather than raw leads. Its approach covers every step from first contact to the patient's first site visit and enrolment.

Services

• Site-branded campaigns: digital media campaigns tailored to each research site and scaled to its capacity.
• Lead matching and prescreening: matching powered by AI plus rigorous qualification of candidates.
• Patient advocates: staff with CITI training who act as an extension of each site's clinical team.
• Workflow and records integration: automated workflows, data integrations and medical records handling.
• Performance-based model: clients are charged only for candidates who are screened and randomised.

Customers and markets

It serves study sponsors, contract research organisations and research sites, and reports a portfolio of over 75 companies across 13 therapeutic areas. Programmes can run globally and be paused or changed at any time.

Key facts

• Sector: clinical trial patient recruitment
• Portfolio: more than 75 companies in 13 therapeutic areas