Beyond Marketing, LLC

From a base in Fort Mill, South Carolina, Beyond Marketing builds websites and runs search and advertising campaigns for clients of all sizes, from startups to established brands. Most of its work is for businesses around Charlotte, North Carolina, but it also serves companies across the United States, Australia and Europe.

Custom sites on WordPress

Every website is customized from the ground up, with the agency fleshing out sitemaps and designs with the client's input so that the company's story, culture, values and goals show clearly. It builds on WordPress, which it calls the most reputable content management system, so that the site is easy to maintain, secure and able to grow. Projects are described as turnkey: the team can refresh existing copy or write new copy that fits the brand and carries keywords for search. Pages are responsive on phones, tablets and desktops, and the content system lets clients edit, update and add material themselves, though the agency will help keep it fresh.

Search visibility included

Search optimization is standard with its design projects. The team identifies the keywords most used in the client's marketplace and optimizes the site for Google, which it says removes the need for a separate search agency. Its broader pitch is that investing in search is essential for visibility and a high ranking on results pages aligned with a client's industry, services and location.

Paid search, design and branding

Paid search is presented as offering precise targeting, efficient ad spending, analytics-based insight and constant chances to refine a strategy. Graphic design is treated as a way to simplify complex messages so visuals do the talking, and the branding team works with clients on imagery, on-message language and detailed style guides that keep a brand identity consistent.

A values-based approach

The agency calls itself values-based, built on plain good service and close attention to detail, combined with affordable digital marketing methods. It describes its role as an advocate and a trusted ally with fresh, unbiased perspectives who listens closely and understands both long- and short-term goals. It says it understands what it takes to run a busy shop and that clients need people who are reliable and will deliver.