DirectLync

DirectLync is a software platform that gathers the everyday marketing and sales tools a small business needs into a single account. Instead of paying for and switching between separate products, a firm can run email campaigns, social posting, contact records and web forms from one place. The platform also includes reporting so owners can see which activities customers respond to.

What DirectLync offers

• Email marketing — a drag-and-drop editor with mobile-responsive layouts, customisable templates and automation.
• Social media management — scheduling posts, handling notifications and tracking performance across channels.
• Contact management — a CRM that stores customer details and follows leads through sales pipelines.
• Web forms — custom capture forms for any website that feed new contacts straight into the contact manager.
• Automation — putting routine marketing messages and business tasks on a schedule.
• Reporting and testing — analytics, custom tests and insights, plus internal project management to keep a team on deadline.

Who it works with

DirectLync is built for small businesses that want to organise their marketing and sales work without running several disconnected tools. It also presents itself as a way for owners to build their own digital marketing skills.