Apollo Interactive

Apollo Interactive is a performance marketing and customer acquisition company that has worked since 1995. It funds and runs its own advertising campaigns to find consumers who are ready to buy, then passes those opportunities to clients' sales teams.

What Apollo Interactive offers

• Customer acquisition — campaigns across several verticals that find consumers preparing to buy.
• Targeting and qualification — targeting by location, demographics, behaviour and time of day, with duplicate removal and legal compliance checks before leads reach agents.
• Live transfers — calls passed directly to a client's agents or call centre.
• Direct response outreach — customised campaigns to prompt a response.
• Delivery options — leads supplied as data, clicks, calls or transfers in real time, with reporting tools and controls for the client.
• Web portals and content — its own consumer-facing portals and content used to attract prospects.

Who it works with

Apollo Interactive has worked in insurance, financial services, retail, entertainment, franchising, hospitality, industrial, consumer packaged goods, restaurants and manufacturing.

Key facts

• Founded: 1995
• Model: the firm covers the advertising and clients buy the resulting sales opportunities