Apologue

Apologue is a New York marketing agency that helps brands tell their stories and turn that attention into sales. It works across social media, content, influencer partnerships and text messaging.

What Apologue offers

• Social media — running brand channels and social campaigns.
• Content — producing stories and material that explain what a brand stands for.
• Influencer marketing — pairing brands with creators to reach new audiences.
• Text messaging — message campaigns sent to customers by phone.

Who it works with

Its client list leans towards consumer brands in fashion, footwear, skincare, grooming and pet care, such as Easy Spirit, Marc Fisher and Sigerson Morrison. It also lists health organisations including Medtronic and Viva Eve, an author, and a documentary film about a famous basketball shoe.

Key facts

• Based in: New York, USA
• Sectors: footwear, fashion, beauty, health and media