a451 Digital Marketing

a451 Digital Marketing is a Chichester consultancy that helps SMEs win and keep customers online. It combines strategic advice with hands-on work on search, paid advertising and website content. Its method is a six-stage process designed to lift website performance step by step.

Products and services

• Search engine optimisation: ongoing optimisation of client websites to raise organic traffic.
• Pay-per-click advertising: managing paid search campaigns alongside organic work.
• Content optimisation: producing content, guided by data, for a client's online channels.
• Audit and planning: reviewing what works and setting goals, measures and timescales within a budget.
• Engagement and reputation: tools for talking directly to customers and gathering feedback to build standing online.

Who it works with

Small and medium-sized businesses. Testimonials on its site come from a home and garden company and from a business that kept taking bookings through the Covid-19 lockdown.

Key facts

• Based in: Chichester, West Sussex, UK
• Method: six-step process from goal-setting to authority building
• Reporting: detailed analytics reporting cited by clients