ABC Digital Marketing

ABC Digital Marketing runs performance marketing aimed at bringing new leads to service businesses, with a particular focus on dental clinics across North America. It sets a goal of at least one new lead a day for each client and keeps its reporting simple to follow.

Services

• Paid social advertising: Facebook and Instagram campaigns to find new leads and build local awareness.
• Google Ads: search campaigns reaching people already looking for a service nearby.
• Email marketing: nurturing leads and marketing to existing customers.
• SEO: search optimisation to rank for local terms.
• Websites and design: website design, graphic design and social media management.

Clients

Mainly dental clinic owners in North America, as well as other service-based businesses; a published case study describes a barbershop chain with several locations.

Key facts

• Focus: dental clinics and service businesses
• Region: North America
• Process: consultation and industry research lead to a custom plan that is adjusted over time