InternetReputation.com

Managing what search and review sites say

InternetReputation.com works on how businesses and private people appear online. The company's starting point is that a single bad review or false page can damage a business, and that anyone, not only celebrities, can now be scrutinized in online communities. It says it has focused on this field for over a decade and has handled the reputations of hundreds of businesses.

Repairing and monitoring

Its core service is reputation management: monitoring industry-specific review sites, consumer review posts, social channels, news sites and Google alerts, and responding to customer comments so that owners do not have to read every one. The firm describes its work as removing the bad where it can and adding the good, with every issue handled in its own way rather than from a fixed script.

Content that pushes the good to the top

When a search for a client returns negative or incorrect pages, the agency creates blog posts, videos and social media profiles and applies search engine optimization, including local SEO, so that favorable material appears in Google and Bing. It also manages a client's social accounts so that they work together to present one consistent image.

Personal branding

For individuals, personal branding is presented as the way to control how they appear online. The service helps people shape their profiles and published material and present their personal and professional record in a better light.

Privacy protection and the DIY dashboard

A privacy protection service helps shield private information from identity thieves and prying eyes. The site also offers a do-it-yourself reputation dashboard and reviews of reputation tools, for owners who want to learn to manage their brand's presence themselves. A reputation analysis starts the process, and the firm says it builds a plan for each client's needs and budget, so clients pay only for what they use.