Jaguar Land Rover

What it makes

Jaguar Land Rover, shown on its corporate site as JLR, describes itself as a house of luxury automotive brands. The company is registered in England as Jaguar Land Rover Automotive PLC, with a registered office in Whitley, Coventry, and it forms part of Tata Motors.

The brands listed on the corporate page are Range Rover, Defender, Defender Expert, Discovery and Jaguar. Land Rover received its first Royal Warrant from King George VI in 1951, and the company now holds Royal Warrants from King Charles III and Queen Camilla.

Where it builds and sells

The corporate pages read for this profile do not set out a list of factories or a list of sales markets, so this profile does not guess at either. What the pages do show is a UK base in Coventry and separate regional brand sites, including a UK site for Land Rover models and a dedicated Range Rover site with British pricing and finance examples.

Its electric line-up

JLR calls its strategy Reimagine. According to the corporate site, it covers the electrification of Range Rover, Defender and Discovery, and it describes Jaguar as returning as an all-electric brand.

On those sites the Range Rover family already offers battery-electric and plug-in hybrid versions. The Range Rover Electric and the Range Rover Sport Electric are quoted with WLTP ranges of 600 km and 609 km, and both are described as able to use a 350 kW rapid DC charger. The standard Range Rover also comes as a plug-in hybrid, the P550e and P460e, which pairs a petrol six-cylinder engine with an electric motor and a stated electric range of 119 km.

Key facts

• Based in: Coventry, United Kingdom (registered office in Whitley)
• Owner: Tata Motors
• Brands: Range Rover, Defender, Defender Expert, Discovery, Jaguar
• Strategy: Reimagine, covering electrification of Range Rover, Defender and Discovery