Brambourne Automotive

Vehicle manufacturers and dealerships are the clients of Brambourne Automotive, a group that combines consultancy, training and software. Its stated purpose is to help automotive businesses create sustainable value by increasing profitability and productivity, and its site lists Europe, North America, Africa, Asia and the Middle East as the regions it covers. Its team has lived and worked in the Middle East and Far East, and its consultants are described as automotive professionals who have seen retail and manufacturer operations at senior levels.

Consulting and training for manufacturers and dealers

The firm lists a set of areas of expertise: consultancy and training, entering a market with a new brand, electrification and EV readiness, customer relationship management, direct-to-consumer strategy, financial modelling and business planning, and data management and reporting. Its coaching and consultancy modules come with supporting training material and any software or tools used. The firm describes the programmes as modular, built from years of working directly for manufacturers and in retail, tailored to regional and cultural differences, and tied where possible to industry KPIs so that results can be shown.

It says it manages live projects in more than 60 countries at any time, and reports that the Volkswagen Global Training Academy in Wolfsburg has named it a preferred supplier. Its site names MG, Changan, Stellantis and Kia among its clients, as well as Volkswagen, Audi and Porsche.

The software side

The group is organised in three verticals, one of which is software. Products named on the site cover people management (Akriva HCM), digital engagement (Vee24), daily operating controls (SalesLogs), customer relationship management (Fusion AMS Pro), and data analytics and business intelligence. It also offers a cloud-based dealer management system for car, truck and motorcycle retailers.

Earlier material described the firm as the exclusive distributor of Fusion SD for the Middle East and Asia Pacific. Fusion AMS is a real-time lead management and CRM system for dealerships, available on Apple devices with web access for managers, which integrates with several dealer management systems.

Finance and related partnerships

Earlier descriptions also mention a joint venture with a Dubai-based technology company to offer automotive financial solutions, including warranty administration software and vehicle tracking.

Brambourne Automotive advises vehicle manufacturers and dealerships on sales, aftersales and retail performance. It combines consulting, training and software, and runs projects in many countries. Its team has worked in the Middle East, Asia and Africa.

What Brambourne Automotive offers

• Consultancy and training: coaching programmes for manufacturers and dealers.
• New brand market entry: support for makes launching in a new region.
• Electrification and EV readiness: preparing networks for electric vehicles.
• Customer relationship management: including the Fusion AMS Pro system.
• Direct-to-consumer strategy: planning for selling straight to buyers.
• Financial modelling and reporting: business planning, data management and analytics.

Clients

The firm names manufacturers such as Porsche, Audi, Volkswagen, Kia, Stellantis, Changan and MG among clients. It has preferred supplier status with the Volkswagen Global Training Academy in Wolfsburg. It operates across the Middle East, Africa, Asia, Europe and North America.

Key facts

• Offices: including one in the UAE
• Software: Akriva HCM, Vee24, SalesLogs and Fusion AMS Pro
• Project reach: live projects in more than 60 countries