Frantz Group

Frantz Group is a growth strategy consultancy that looks for the main barriers and openings in a client's business before planning marketing. It judges its own success by whether the client's business value rises, not only by campaign results.

What Frantz Group does

• Strategic positioning: defining a company's competitive advantage and its messaging against rivals.
• Competitive research: analysing the market and benchmarking a business against competitors.
• Target market selection: helping choose which industries and buyers to pursue.
• Marketing planning and execution: building plans and running campaigns, then measuring them.
• Sales enablement: training sales teams and improving the sales process.
• Financial planning: pro forma budgets, monitoring and goal setting to support growth.

Who it serves

Clients quoted on its site are business-to-business companies seeking sharper brand messaging and better-qualified sales leads.