EducationDynamics

EducationDynamics, known as EDDY, supports colleges and universities with marketing and enrolment work. It concentrates on adult and non-traditional students, following them from first enquiry to graduation. Its stated mission is to connect higher education with career-focused learners.

Products and services

• Inquiry generation: finding prospective students for partner institutions.
• Research and consulting: market research and diagnosis of enrolment funnels.
• Brand and creative: branding and marketing communications.
• Reputation management: shaping and protecting an institution's public standing.
• Enrolment management: moving applicants through the process.
• Retention and re-enrolment: keeping existing students and bringing back those who left.

Who it serves

Higher education institutions, especially those recruiting adult and online students. Its undergraduate solution is aimed at what it calls modern learners.

Key facts

• Nickname: EDDY
• Focus: adult and non-traditional students
• Data: relies on its own first-party student data to guide campaigns