3iSolutions

From its base in Cape Town, 3iSolutions runs an outsourced contact centre for companies abroad, mainly in Europe and the Americas. It handles inbound and outbound customer programmes, with a focus on lead generation and managing existing customers, using technology it has built in-house.

Products and services

• Direct response and order taking: agents handling calls from campaigns and processing customer orders.
• Customer service and retention: support lines and programmes aimed at keeping customers.
• Data cleansing and profiling: tidying customer records and building profiles for campaigns.
• Lead generation: performance-based programmes to find and qualify new prospects.
• Management reporting: regular information for clients on how their programmes are running.

Customers and markets

The company serves overseas clients, especially in European and American markets. It points to South Africa's time zones, cultural closeness to those markets, access to several languages and lower living costs as reasons clients choose it.

Key facts

• Based in: Cape Town, South Africa
• Founded: 2003
• Founders: three entrepreneurs with prior business experience
• Contact lines: South Africa, United States and United Kingdom