Be More Colorful

Be More Colorful makes immersive video and virtual tour experiences that help communities attract residents and help employers find workers. The company is rooted in the Fargo-Moorhead area of the United States, and much of its work is with schools, workforce bodies and local organisations in North Dakota.

What Be More Colorful does

• CareerViewXR: its main product, a platform of virtual field trips and job shadows that students, teachers, counsellors and recruiters can open on any internet-connected device.
• Workforce and community stories: branching virtual tours in which viewers pick their own route, showing what it is like to live and work in a place.
• Virtual reality video: VR footage of sites such as construction jobs, healthcare roles and farms.
• Virtual tours for venues: tours of taprooms, visitor centres, museums and historic sites for websites and Google Maps.
• VR content management: hosting and managing a client's immersive content.

Who it serves

• Schools, education co-operatives and state career and technical education departments
• Economic development groups and workforce councils
• Tourism bodies, museums and historical societies
• Employers in trades, healthcare and agriculture recruiting new staff

Key facts

• Based in: Fargo-Moorhead area, United States
• Recognition: CareerViewXR was a semifinalist for the 2023 Yass Prize
• Patent: the CareerViewXR system is described as patent pending