AR for Enterprise Alliance

AR for Enterprise Alliance, known as the AREA, is a membership body set up to speed up the use of augmented reality in business worldwide. It gives organisations vendor-neutral help to evaluate, plan and run AR projects. It also strengthens the AR sector by researching problems and openings and bringing technology suppliers and enterprise users together.

Products and services

• Adoption guidance: independent advice and up-to-date resources for organisations weighing up AR.
• ROI calculator: a tool to estimate the likely return on an AR initiative.
• Innovation Impact Framework: a structured route for moving an AR idea through to measurable results.
• Safety resources: a reference matrix on how common protective equipment affects AR, VR and mixed reality headsets.
• Research reports: studies such as its eleventh report on XR for industrial training.
• Member network: expert talks, thought leadership and news from members.

Customers and markets

Members include enterprise users and AR providers of all sizes across industries, with aerospace and defence among the sectors represented.

Key facts

• Type: industry membership alliance
• Focus: enterprise augmented reality
• Reach: global