Mobile Action

MobileAction is a software and services provider for mobile app and game marketers. It brings together store optimisation, Apple Ads management and advertising research, with AI features built into the workflow.

The company says over 5,000 mobile app and game companies use it worldwide.

What MobileAction offers

• ASO tools — keyword research, metadata optimisation and benchmarking against competitors on the App Store and Google Play.
• Apple Ads management — automates bids, budgets and custom product pages, with data on all four ad placements.
• Ad intelligence — gives access to creatives from over 45 ad networks, filterable by format and trend.
• AI assistant — answers questions about paid and organic performance in plain language.
• API — delivers keyword rankings, creatives and Apple Ads results through more than 80 endpoints, and through an MCP server for AI tools.
• Expert services — adds consulting for store, creative and campaign work.

Who it works with

The audience is app publishers, game studios and marketing teams running paid and organic growth.

Key facts

• Customers: over 5,000 app and game companies, per the site
• Integrations: app stores and mobile measurement partners
• Plans: a free starter option is mentioned